Marketing Analytics Dashboard: Tracking Conversions. Driving Growth.

Project Overview:

The Challenge

‍Unify and optimize the lead funnel—from MQLs to Closed-Won—while tracking performance across teams, sources, and time periods.

Applications and Impact:

The Solution

We built an interactive, visual pipeline highlighting conversion rates (e.g., 47.23% MQL→SQL, 3.6% SQL→Closed-Won), TCV earned, and lead source performance. Campaign spend data from multiple channels was consolidated, and historical trends were mapped across FY2024–25 for better decision-making.

Mindslake Advantage:

Key Benefits

Clear visibility into funnel drop-offs and lead quality
Team-wise performance insights and historical comparisons
Optimized sales targeting and revenue tracking

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